Reglikedomain industry desk

Is GoDaddy’s brand worth to domainers? — How much

Is GoDaddy’s brand worth to domainers? — How much

Domain investors can leverage GoDaddy’s brand, but it comes at a steep price.

Image of GoDaddy buy now lander for allstarcoin

Domain name investors can now use GoDaddy-branded “buy now” landing pages in addition to “request a price” landers.

This begs a big question: does having the GoDaddy brand on a landing page measurably increase sales?

Domainers pay a big price for using GoDaddy’s landers. The firm charges a 20% commission up to $5,000 and 15% up to $25,000, at which point the commission on the amount over $25,000 drops to 10%.

This is high for the industry. Dan.com, Sav, Dynadot and Porkbun all offer landers with commissions below 10%.

While having the GoDaddy logo surely adds some brand recognization and comfort to buyers, is it worth the extra amount?

It will be difficult for domain investors to figure out what sort of lift the GoDaddy brand provides. You have to have a lot of domains to figure that out.

For its part, GoDaddy still recommends using its lead form lander for domains priced over $1,000.

Also on the wire

Other reporting from the domain desk.

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