It rebranded as LawBooth.com — Remember Congo?
Firm finds a good .com for under $3,000.
Remember Congo? The firm that started its lawyer-match service at Congo.io, and then balked at the “egregiously overinflated” asking price of $750,000 for Congo.com?
Although I disagree regarding its characterization of the Congo.com asking price, I like the contest it proposed: find us a .com domain name we can buy for less than $3,000 to make our fresh brand.
When people say “all the good .com domains are taken,” they usually mean they can’t be hand-registered. The reality is that there are millions of existing .com domain names available for purchase for under $3,000.
Congo offered a $1,000 award in the contest. It claims it received 700 submissions (surely more than one from some of the submitters). In the end, it picked a domain it came up with itself: Lawbooth.com.
It bought the domain name for $1,780 from BuyDomains.
I think Lawbooth is a fine name for the firm. Frankly, it’s better than Congo. (Especially since one of the alternative names the firm registered was Con-go.com. Are the lawyers con-men?) The only problem* with the name is the logo, which makes you think the site is a dating site for lawyers.
* There might be another problem: there’s by now a firm with a registered trademark providing legal services under the name “The Law Booth”.
