Reglikedomain industry desk

Cloud.com Was Much Better Than VMOps: Branding Lesson

Domain name boosted VMops in the hot cloud market.

“Citrix Buys Cloud.com for more than $200 million”

That sounds much better than what the headline could have been:

“Citrix Buys VMOps”

Cloud.com started its life as VMops. But when Meetup.com’s founder put Cloud.com up for auction, VMOps took notice. In February 2010 the firm purchased the domain name on the heels of a $17 million funding round.

I caught up with Cloud.com VP of Business Development Shannon Williams during HostingCon last year. He told me he wasn’t always a believer in the power of generic domain names. But following buying the domain name he came around. Among the benefits the firm realized:

-When Williams meets people and mentions his firm, people think they’ve by now heard of the firm since of its good domain

-People think the firm is bigger than it is

-Value for Search Engine Optimization

Also on the wire

Other reporting from the domain desk.

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