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Higher with Good Domain Name — Cloud.com Floats

Higher with Good Domain Name — Cloud.com Floats

Cloud computing firm gets more marketing punch with good domain name.

Cloud.comCloud.com VP of Business Development Shannon Williams admits that he wasn’t a huge believer in the power of a generic domain name for marketing. But when the opportunity for his firm to purchase Cloud.com was discussed internally, he finally came around. Now he is a believer.

I caught up with Williams during HostingCon this stretch in Austin. He explained some of the benefits of having the firm named Cloud.com:

-When Williams meets people and mentions his firm, people think they’ve by now heard of the firm since of its good domain

-People think the firm is bigger than it is

-Value for Search Engine Optimization

Putting on his corporate sales hat, Williams states that the domain itself doesn’t add value without a good underlying product. Their product was by now selling, and they were doing well since of the product, but he states the domain is like putting some extra gas on a good fire.

It’s certainly more memorable than the firm’s old name, VMOps.

Also on the wire

Other reporting from the domain desk.

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