Reglikedomain industry desk

Del Monte Scores with Fruits.com

Del Monte Scores with Fruits.com

Produce firm promotes Fruits.com on bananas.

Fruits.comThis past weekend I was at the grocery store and found myself taken aback while picking up some bananas: staring at me was a little fruit sticker with an advertisement for Fruits.com.

“Buy a bunch, lose a bunch – Fruits.com” read the sticker, with a graphic of a scale.

It turns out Fruits.com is owned by product firm Del Monte. On the site you’ll find fruit recipes, a link to Del Monte’s iPhone app, and more reasons you ought to stock up on fruit. The firm has operated the site for years, but this is the first I’ve heard of it.

Fruits.com is a great use of a generic domain name. Would Fruit.com be better? Perhaps, but that’s owned by another multinational firm: apparel giant Fruit of the Loom.

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