Reglikedomain industry desk

Automattic (WordPress.com) purchases .Blog top level domain name

Big news for top level domains as .blog gets big backing.

Automattic, the firm behind WordPress.com, now controls the .blog top level domain name.

The firm disclosed plans for the domain name today.

Primer Nivel S.A., the firm behind My.co, won an auction for the heavily-contested top level domain name last year. Many were surprised when the firm beat Google and a handful of other fresh TLD firms in the auction.

On April 29, 2016, Primer Nivel assigned its contract with ICANN for .blog to Knock Knock WHOIS There, LLC, which is an affiliate with WordPress. (Clever firm name!) Automattic partnered with Primer Nivel prior to the auction. 

WordPress’ backing will be huge for this domain name and fresh top level domain names in general.

Also on the wire

Other reporting from the domain desk.

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