Buys Cheesecake.com, Launches Site — David Clements
Well-known face in domainer circles launches ambitious ecommerce operations.
David Clements, former business partner of Rick Latona, has launched an e-commerce site at Cheesecake.com.
The domain name was originally listed with Latona’s for an auction, but the domain didn’t sell. Following leaving the firm, Clements negotiated through Latona to purchase the domain name. The domain was noted sold for $100,000 in May.
Cheesecake.com is a full-fledged e-commerce operation, right now involving a number of drop shippers and bakeries. The firm is looking at buying locations around the country to ramp up production and sales.
Following departing from Rick Latona’s business, Clements started looking at opportunities with Cheesecake.com co-founder Harvey Kaplan. Clements had helped Kaplan buy and sell domain names in the past.
“Harvey and I discussed getting in to e-commerce, and this was one of the ones that came across our radar that we thought we could make work,” stated Clements. “We understood the challenges we were getting into,” he added.
“In a lot of ways we’ve gotten into the shipping business,” he stated. “People that haven’t done this don’t realize how expensive shipping a perishable product like this is.”
In addition to the keyword power of Cheesecake.com, Clements was attracted to its existing SEO value. Clements stated the firm will launch an affiliate program within a couple weeks and is interested in hearing from people who would like to join.
