Name Press Release of the Week — Dumb Domain
This domain related press release is good for a laugh.
PR professionals always look for a way to tie their firm to current events. A UK-based home business web site is stretching it a bit far with this headline:
Early Release of Tax Stimulus has Domain Registrars Gearing Up
By now laughing? It gets better:
President Bush’s recent notice of the long awaited tax stimulus checks being issued earlier than expected comes as welcome news to millions of American taxpayers. Due to the countries current economic slump, some will be using their stimulus rebates towards battling rising gas prices, while others will try and get a jump on their financial hardships and invest in a web based business.
Many of those Americans choosing to turn their rebates into additional revenue will be seeking out more places to buy domains, which has many domain registrars and sellers very excited.
GoDaddy, have you expanded your overtime client service force to gear up for this onslaught of registrations? I heard Moniker has hired 100 additional full-time staff to handle “The 2008 tax stimulus domain name gold rush”.
I’ve seen a lot of dumb press releases related to domain names. Perhaps it’s worth starting a regular feature regarding them. But I don’t know if I can top this one on a regular basis.
(By the way, don’t get me started on what I think regarding this “tax rebate”.)



