World, It’s “What Have You Done for Me Lately” — In Domain
Don’t fall into the trap of resting on previous success.
For a few years following I graduated from college, I would always joke with my wife regarding how I got a 4.0 in college and she didn’t. I would proudly wear the badge of my GPA, thinking it mattered.
It mattered for the first job I got out of college, but following that no one cared. My wife was sure to remind me of that. “No one cares anymore that you got a 4.0 in college,” she would say. And she was right.
In all businesses — counting domain names — people really don’t care that you had a success 5 years ago or introduced a cool product two years ago. They want to know what you’ve done lately. Being the first to do something doesn’t matter all that much if you then sit back and don’t innovate.
If I have a sub-par week of stories on Reglike, I don’t offer myself excuses such as “Well, I was on the front page of Digg a couple weeks ago” or “It doesn’t matter. Remember the time I blew the lid off Standard Tactics?”
Regardless of what type of business you’re in — an auction house, a domain registrar, whatever — you can’t rest on your reputation. You have to continually innovate.
