Reglikedomain industry desk

Bankrate buys InsuranceAgents.com

Firm purchases another insurance lead gen site

Bankrate has added to its stable of lead gen web sites with great domain names by acquiring InsuranceAgents.com.

The news was noted today by Columbus Business First.

The sales price was not disclosed, although we may see it in an upcoming BankRate SEC filing.

InsuranceAgents.com helps people find exactly what you’d think it would — local insurance agents. It also has quote comparison tools.

I think the Columbus Business First story summarizes how the domain name was notable to the site’s success:

InsuranceAgents.com works by drawing insurance shoppers to its intuitively named website, where consumers can either find a local agent or get price quotes from multiple insurers to compare and contrast coverages, price and service.

Intuitively named? You bet.

Other “intuitively named” sites BankRate has purchased include CreditCards.com and InsuranceQuotes.com.

Also on the wire

Other reporting from the domain desk.

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