Reglikedomain industry desk

BigCommerce launches fresh parent brand on $2.4 million domain commerce.com

BigCommerce launches fresh parent brand on $2.4 million domain commerce.com

The rather generic brand will get a boost from great domain name.

Commerce logo

Ever since BigCommerce (Nasdaq: BIGC) purchased commerce.com for $2.444 million earlier this year, the question has been what it would do with the domain.

Today, the firm disclosed a fresh parent firm brand, Commerce. It’s also changing its stock ticker on the NASDAQ to CMRC.

Commerce stated the unified brand, which will be the parent firm of BigCommerce, Feedonomics and Makeswift, will prepare the firm for the AI future.

The firm stated commerce is changing rapidly as stores can no longer count on traditional organic search traffic and paid search ads to drive traffic, and it is focusing on how to deliver sales in this fresh environment.

Commerce is a very generic brand that will be difficult to create traction around. Still, owning the domain Commerce.com will help.

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