The Most Popular Billboard Domain on a Recent Car Trip — .Biz Was
Stretch of I-70 is a big promo for .biz domain name.
This past weekend I took my daughter to St. Louis to visit her great-grandfather. We flew into St. Louis, and then drove 75 minutes along I-70 to his house.
You may be surprised by the domain name I saw most often on billboards on I-70: .biz.*
Why the asterisk? Well, it was mostly one firm with a .biz domain name. Porlier Outdoor Advertising has a ton of billboards along I-70 between St. Louis and Kansas City. It looks like many of them are relatively fresh; they struck lease deals with land owners that place some of these billboards perhaps just 50 yards apart it seemed. Many of the billboards have yet to find advertisers, so they are adorned with the firm’s URL: Porlier.biz.
Porlier.com is owned by a transport and storage firm outside the U.S.
How damaging is it that the billboard firm doesn’t own the .com? It’s hard to say. I noticed it was .biz, but I look for these sorts of things. As long as they have a lot of empty billboards, you certainly get a lot of repetition of the domain. And if you search for “Porlier Billboards” on Google you’ll have no problem finding the firm.
