Google Thinks You Like TheDomains.com

Google Ad Planner offers some wicked cool data. Some is useful for domainers.

Yesterday I took Jay Westerdal’s advice and signed up for Google Ad Planner. This tool provides incredible site statistics to estimate traffic for just regarding any web site.

I think the traffic stats in Google underestimate traffic for many sites, counting Reglike and DNJournal. But the richness of data puts all other sources, counting the easily-gamed Alexa, to shame.

One of the coolest features shows which other sites people who visited Reglike also visited. It appears to rank these by “audience rank”, which seems to be some sort of correlation of people that visit one site and another. Audience Rank does not represent total visitors to the site, but I can’t find anything in Google’s help that discusses it.

As stated by Google, worldwide visitors of Reglike most commonly also visit Michael Berkens’ TheDomains site. Close behind is Elliot’s blog. If you look at just U.S. visitors, Elliot’s Blog is most closely correlated. Of course, this could have a lot to do with which sites I link to the most.

Here’s what Google states for common visitors worldwide:

And here’s what it states for other popular sites with similar visitors in the U.S.:

Google apparently also knows the demographics of people visiting Reglike. It states over 80% are male and better than 30% have graduate degrees.

Google Ad Planner also shows stats for popular parked domain names, such as Rick Schwartz’ Candy.com. Google Ad Planner will be a vital research tool to use when buying parked domains and existing web sites.