Reglikedomain industry desk

Kicks Off in Los Angeles — BlogWorld Expo

Kicks Off in Los Angeles — BlogWorld Expo

Blogging and social media experts converge in Los Angeles.

BlogWorld Expo Los AngelesBlogWorld Expo kicked off in Los Angeles yesterday and runs through Saturday evening.

I’m attending the conference but not as a blogger. We’re here promoting our Media.net advertising product to bloggers.

Nevertheless, it will be interesting to see what sort of products are pitched to the blogger world. The term “BlogWorld” is somewhat of a misnomer; the conference has rolled with the times into more of a social media conference, or “fresh media” as they wish to call it.

Speakers include Shani Higgins, CEO of Technorati, Guy Kawasaki (where does this guy not speak), and Peter Shankman, founder of Help a Reporter Out (HARO).

Also on the wire

Other reporting from the domain desk.