Power of Press: London Standard’s front page article regarding .London

London Evening Standard dedicates half of front page to .london web address.

.City domain names are popular with local press, and here’s a great example.

Michael Blend (formerly with Demand Media) snapped this photo in London today. It’s the front page of London Evening Standard, and it looks like half of it is devoted to the publication getting a .london domain name.

It’s basically a half page ad for .london courtesy of the publication, which is in the domain’s “pioneer” program. It plans to run standard.london in parallel with its existing standard.co.uk web address.

I expect .london to be one of the most successful fresh TLD launches to date.