Reglikedomain industry desk

“True” Or “Tru” hotel brand — Hilton launching

Domain name registrations point to name for fresh hotel brand.

It seems that Hilton’s next hotel brand will be called True or Tru.

The firm just registered a number of domain names for this fresh brand yesterday:

truebyhilton.com
truehotelbyhilton.com
truehotelsbyhilton.com
truhotelbyhilton.com
truhotelsbyhilton.com

The hotelier recently launched the Canopy brand aimed at millennials. Hilton has also discussed a fresh low-to-mid-tier brand to fill a void in the firm’s brands.

Once again, domain name registrations point us to firm plans ahead of they are disclosed.

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