Reglikedomain industry desk

GoDaddy wins Smartest Ad Campaign: Business 2.0

Domain registrar GoDaddy made Business 2.0’s 2006 Smart List.

The list is in the January/February issue of Business 2.0. The magazine selected GoDaddy as the winner of the “Smartest Ad Campaign”:

“Cynics scoffed when the then-unknown Web hosting provider agreed to pay $4.8 million to air a 30-second spot twice during the Super Bowl. GoDaddy’s ad, a spoof of Janet Jackson’s “wadrobe malfunction,” ran during the first quarter, but Fox pulled it ahead of it could appear again in the fourth. As news of the controversy mushroomed, traffic to GoDaddy.com soared; by April the firm had passed Network Solutions to become the Web’s leading domain-name registrar.”

I think GoDaddy would have surpassed Network Solutions even without the ad. That stated, it was a brilliant marketing move. But enough is enough.

Also on the wire

Other reporting from the domain desk.

Namecheap bolsters blockchain domain push with Namebase buyout, notes strong 2021 resultsDomain RegistrarsNamecheap bolsters blockchain domain push with Namebase buyout, notes strong 2021 results$Domain Registrars$1.5 million for marketing .Online domain name — Tucows getsDDomain RegistrarsDomain name registrars must focus on security and price: SurveyRDomain RegistrarsRegistration prices on some of Donuts’ domain names — Registrars adjust“Domain Registrars“Instant Reseller” Domain Reseller Program — eNom LaunchesMontefiore Investment purchases domain name registrar GandiDomain RegistrarsMontefiore Investment purchases domain name registrar GandiGoDaddy notes earnings and tempered outlookDomain RegistrarsGoDaddy notes earnings and tempered outlookHexonet account? Act now if you don’t want your domains at Moniker — Have aDomain RegistrarsHexonet account? Act now if you don’t want your domains at Moniker — Have aGDomain RegistrarsGoDaddy subject of SPAM scam