Dirty Work of Targeting End Users — BuyDomains Does
NameMedia division uses marketing muscle promoting domain names to modest and medium businesses.
It seems like everywhere I look these days I see an ad for BuyDomains. I’m not talking regarding ads targeted to domain owners, but ads targeted to end users.
There were the skyscraper banner ad on GigaOm and CitySearch. And the e-mail blast to the WebProNews list (see below). And the countless other web sites showing BuyDomains banners.
BuyDomains has mastered the art of targeting end users, especially those firms able to spend $1,000-$5,000 on domains. Domainers everywhere ought to thank them for that. By investing money educating businesses on the value of generic domain names, the firm is elevating the entire industry. Also, domain owners can directly benefit from this by listing their domains with Afternic and selecting “expanded promotion”, which will put their domains directly on the BuyDomains site.
Here is the recent ad the firm sent out through Web Pro News:
Subject: Why invest in more than one Premium Domain Name?
Dear Modest Business Owner,
Tough economic times call for modest businesses to get creative. Here is why you ought to consider implementing a multi-domain strategy for your business.
COST. A memorable, highly targeted and keyword-rich domain name, garners free organic search engine traffic. By acquiring a domain name from the secondary domain market, you are spending less money in traffic than by engaging in often costly keyword search buys or print advertising.
BRANDING. Acquiring domains related to your products and or services sends a strong and consistent message to your clients and builds brand equity while avoiding client confusion and lost traffic. For example, a photographer’s website would benefit from camera, weddings and portrait themed domains.
GLOBAL REACH. Although the “dot com” is the most common extension, you ought to cast your net wider by getting as many extensions possible, counting country code specific extensions. Act locally, think globally!
CAPITAL INVESTMENT. Like fine wines, domain names appreciate in value as they get older, thanks to the navigation traffic they acquire from prominent search engine positioning. By acquiring multiple premium domain names you are building a valuable portfolio of assets.
Are you ready plan a multiple domain strategy for your business? BuyDomains has the largest inventory of premium domain names — let us help you find one that matches your business needs. Contact a BuyDomains consultant today at 866-830-6451 (US) or 781-839-2850 (worldwide) or email [email protected].
