Reglikedomain industry desk

Not just for tech startups — .Co is

Not just for tech startups — .Co is

A lawn care firm uses a great .co domain name.

Mow.coIt seems like every day TechCrunch is covering a startup using a .co domain.

But it’s not just tech firms that have taken an eye to the domain.

On the way to work yesterday I passed a lawn firm truck with the domain name Mow.co on the back.

I reached out to Cutting Edge Lawn Care to ask regarding the domain, and they sent me a picture of one of their trailers with the Mow.co web address on it.

Jerry Tindel, business manager for the family business that his son owns, tells Reglike:

When we received the email from Register.com regarding a year or more ago announcing the fresh two digit suffixes, I went on line within 20 minutes and registered www.mow.co. We use that to forward to one of our other web sites in the Austin area…

The domain forwards to cutting-edge-lawn-care.com, which would be much harder to fit on the back of a truck (not to mention much harder to remember).

I know not everyone is a fan of .co, but this is a case where I think it makes a lot of sense. Not only is it far superior to the domain it forwards to, but the fact that mow rhymes with co makes it memorable.

Also on the wire

Other reporting from the domain desk.