Reglikedomain industry desk

Return to Super Bowl in GoDaddy commercial — .Co to

Return to Super Bowl in GoDaddy commercial — .Co to

.Co to be featured in GoDaddy Super Bowl commercial.

godaddy joan riversThe .co top level domain name will get heavy exposure at the Super Bowl for a second year in a row.

Today domain name registrar GoDaddy disclosed that one of its two commercials in next year’s Super Bowl will feature .co.

Last year’s .co/GoDaddy commercial tempted viewers to visit GoDaddy.com to find out who the fresh .co girl was. Despite the young Tabitha Taylor’s body in the commercial, the .co girl turned out to be Joan Rivers.

The domain registrar stated last year’s .co commercial sparked a record jump in domain registrations for the firm — 466% within 15 minutes.

Go Daddy Girls Danica Patrick and Jillian Michaels will return for this year’s commercials, which Go Daddy states have by now been approved by NBC’s “Standards and Practices” division.

Also on the wire

Other reporting from the domain desk.

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