A Model for Good Domain Name Marketing: Cognac.com
Seller uses online, offline marketing to sell domain name.
Cognac.com sold for $88,000 in last month’s GreatDomains auction. But the story isn’t the sale price — it’s the way the seller marketed the domain name.
First, he put up a sales page at Cognac.com that promoted the sale. In part it read “Cognac.com is going up for auction starting May 22nd 2008 at Greatdomains.com. This is a very notable auction for the Cognac industry as Cognac sales are on the rise and fresh mixed drinks are unfolding…On May 29th, who will be synonymous with Cognac?”
Online advertising of domains up for auction is fairly common (although it was well done in this case). But the seller went a step further by sending a postcard to potential buyers and domainers. I received a postcard in my post office box that read “Just like Vodka.com, Cognac.com is a one of a kind. Who will win this domain? Will this valuable asset pass you by?”
It’s unclear who the seller was. Ahead of the transfer the domain was in Domain Capital’s name, but that just means one of its clients owned the domain. The previous owner as stated by whois was a gentleman in the British Virgin Islands. The e-mail address associated with that record bounced.
