Com Laude completes Markmonitor buyout

Combined entity to operate under the Markmonitor Group name.

Com Laude has completed its buyout of corporate domain management firm Markmonitor, and has adopted the name of its purchased firm for the parent firm.

Com Laude disclosed in September that it was acquiring Markmonitor from Newfold Digital. Newfold Digital, a rollup of domain and hosting firms, purchased the business for $300 million in 2022. It’s unclear what Com Laude paid for the business, but CEO Ben Crawford told Reglike in a podcast that it was a competitive process. The firm states the combined entity has an enterprise value of $450 million.

This marks the fifth time that Markmonitor has changed hands in the last decade.

The firm disclosed that it will adopt the name Markmonitor Group for its parent business. Com Laude will continue to use its current name as a sub-brand in the group.

Ben Crawford remains at the helm of the business, and former Head of Markmonitor Stu Homan will be COO of the combined firm.

This post has been updated to reflect that Com Laude will continue to use its name as a sub-brand in the Markmonitor Group.