Reglikedomain industry desk

Coming soon: trademark applications tip off fresh products

Ready to Go Mobile? What regarding using domainIQ?

Ahead of even launching a product, many firms will file “intent to use” trademark applications to protect their fresh brands and slogans.

A couple domain related firms have filed such applications recently, which may indicate fresh products they’re working on.

First up is Go Daddy, which submitted an application for “Go Mobile”.

It’s a fairly broad application covering domain registration, auctions, hosting, and web site creation. This seems like a fairly broad term to trademark. I’ll be interested to see how it turns out.

Second, Luc Lezon, who runs Estibot, has filed an application through a firm called domainIQ Corp. for “domainIQ”. The goods and services mentioned in the application are “Providing non-downloadable software tools for domain name and website research, provision of domain name and website data, domain name and website data analytics.”

Just since a firm files an intent-to-use application doesn’t mean they’ll follow through.

Consider Brand Enforcement Services in Hong Kong, which previously filed one such application for “RealRegistrant”. It was for ” Application service provider (ASP) featuring software for use in research in the field of internet domain name registrants, in particular for finding the registrants when their identity is blocked by privacy or proxy service; providing an on-line computer database in the field of available internet domain names…”

But the trademark application was recently abandoned. This is the same firm that applied for Identify.com, but nothing has been launched at that web address since then.

Other times an intent-to-use application is a great tip off of what firms are working on. NameMedia filed for “NameFind” in January this year and subsequently launched NameFind.com in September.

Also on the wire

Other reporting from the domain desk.

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