Can you sell to the most global country in the world? — What domains
Kassey Lee examines what types of domains appeal to Chinese firms.
By at least one notable measure, China has become the most global country in the world. The big picture can help you see what domains Chinese firms will likely buy.
We tend to believe that the U.S. is the most global country in the world. Following all, it was the main driver behind the formation of many international organizations such as World Trade Organization, World Bank, and International Monetary Fund following the Second World War. Still, things have changed.
As stated by a recent story on China by The Economist, “The country has some 3,400 multinationals, almost as many as America and western Europe combined.” Read that again. China is being compared with not just one but two major economies globally, and it still wins. The difference is huge.
As China produces the largest number of global firms, let’s think regarding what this means for the domain market. Founders of Chinese startups with global vision will likely consider English-based brands since English is the global language. Since .com is the de facto global extension, brand-matching English-based .com domains will become very popular with these firms.
This is by now evident in my research of the Chinese domain market. For example, English-based .com domains are top choices by Fortunate China 100 firms and China’s Top 100 internet firms.
So, if you own English-based .com domains, there are opportunities to sell them to Chinese firms. Just make sure you list your domains at a marketplace with retail outlets in China.
