Merchandise or Charity?: Groupon Goods

Groupon registers domain names for “Groupon Goods”.
Over the past a number of days Groupon has registered over a half dozen domain names for “Groupon Goods”, counting GrouponGoods.com, GrouponGoods.fr (France), and GrouponGoods.org.
I can’t find any announcements from Groupon regarding a fresh “brand” of Groupon Goods, so we’re left to speculate what the firm is up to.
Two obvious ideas:
1. “Goods” as in merchandise. Most of Groupon’s offers are for services or food. Groupon Goods could be a special offering for merchandise only. I know I’d rather subscribe to that than get bombarded with offers for Brazilian Blowouts.
2. “Goods” as in charity.
Any other thoughts?




