Reglikedomain industry desk

Demand Media Notes Q4 Results

Demand Media results shed light on revenue sharing, eNom results.

A few days back Demand Media noted fourth quarter results. The firm eked out a modest profit in the quarter, but expects to return to losses going forward.

You can read the complete details here, but here are some interesting numbers:

Revenue Sharing: In Q4 its network of client web sites (which would include parked pages) generated 3.866 million billion page views with an RPM of $3.11. But the firm noted that its RPM excluding traffic buyout costs (ex-TAC) was $2.25.

The firm states “Revenue ex-TAC is defined by the Firm as GAAP revenue less traffic buyout costs (TAC). TAC comprises the portion of Content & Media GAAP revenue shared with the Firm’s network clients.”

So as stated by this definition, of the $3.11 generated per thousand page views, only $.86 was shared with publishers. This seems very low, but I’ve contacted Demand Media for an explanation and will update accordingly.

Changes in RPM: The gross RPM on client web sites was down 22% compared to Q4 2009. The RPM on Demand Media’s owned and operated network was up 36%. Of course, a lot of Demand’s owned and operated revenue comes from actual web sites such as eHow.

eNom Growing: Registrar revenue for 2010 was $100M, up 10% compared to 2009. Counting all of Demand Media’s registrars (eNom is the biggest), it had 11 million domains under management a the end of 2010. That’s up from 9.1 million at the end of 2009.

Also on the wire

Other reporting from the domain desk.

Google Thinks You Like TheDomains.comUncategorizedGoogle Thinks You Like TheDomains.comFirst to get Google’s .ing domain hack…for only $1 million — Be theUncategorizedFirst to get Google’s .ing domain hack…for only $1 million — Be theThree tax changes U.S. domain investors ought to be aware ofUncategorizedThree tax changes U.S. domain investors ought to be aware ofAUncategorizedA lot of worrying for nothing: only 4 fresh TLDs are too similarMMX returns £58.0 million to shareholders following GoDaddy dealUncategorizedMMX returns £58.0 million to shareholders following GoDaddy dealTUncategorizedThe .Brand Challenge to .ComThe world in Ron Sheridan? Here’s a “photo” that will show you. — Where inUncategorizedThe world in Ron Sheridan? Here’s a “photo” that will show you. — Where in5Uncategorized5 Domain Name Stories — January’s TopAUncategorizedApplies for .art (and claims trademarks) — Aremi Group