Firms Have 52 Days Starting Today to Manage .XXX

Sunrise period starts today for fresh .xxx domain name.

Firms have 52 days starting today to participate in the “sunrise” period for .xxx domain names.

The sunrise period closes October 28.

During this period, trademark holders can apply for first dibs on .xxx domain names as well as pay a one time fee to block a .xxx corresponding to their trademark from ever being registered.

Two sunrise options run concurrently.

Sunrise A is designed for adult firms. They can apply for a .xxx domain corresponding to their existing trademark or existing domain name in another top level domain names.

Sunrise B is for non-adult firms that wish to protect their brands. These firms can pay a one time fee to block their trademark from being registered in .xxx.

Although firms ought to certainly consider participating in the sunrise, they need not be scared into action. As I’ve written ahead of, there are a number of protections that will minimize nefarious activity in .xxx. Also, the high price of registration ought to minimize cybersquatting.

More details regarding the sunrise period can be found here.