Firms Promote Their Fresh Domains: Auction.com and Advertise.com

Instant brand recognition and credibility come with two generic domain names.

This Sunday I took the local newspaper out of its wrapper and saw this sticky note on the front page:

auction-com

It caught my attention. Real Estate Disposition Corporation bought the domain name Auction.com in March for $1.7M. Had the sticky note in the paper read “USHomeAuction.com”, the firm’s old domain name, it certainly would have garnered less attention and trust.

Another firm to recently buy a premium generic domain name, Advertise.com, is also experiencing the benefits of its fresh brand. My inbox this morning had this e-mail: “Advertise.com Advertiser Weekly Stats Note”. It certainly caught my attention more than the firm’s old brand, ABCsearch.com.

Both Real Estate Disposition Corporation and ABCSearch realized that not having a category killer domain name was holding them back from realizing their full potential. It’s good to see these firms reaping immediate benefits from their fresh domain names.

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