Firm Wants Trademark for .Secure

Will we see a .secure?

A Wisconsin firm has filed an application with the U.S. Patent and Trademark Office to get the service mark “.secure”.

The application from Asif LLC states it will be used for “Domain name registration services”, which likely means the firm is eying fresh top level domain names. It could also be used as branding for a domain name registrar.

The USPTO won’t let you trademark a top level domain name, although firms have tried to slip them past previously. Some fresh top level domain name applicants have trademarked their “dot-term” in an attempt to get a leg up on the application process. It might scare away competitors in the case more than one firm is interested in the same top level domain name. One proponent of .music has stated that he will use his non-U.S. trademarks for .music if necessary.