Reglikedomain industry desk

ConvertKit to rebrand as Kit, purchases Kit.com

ConvertKit to rebrand as Kit, purchases Kit.com

Popular creator platform takes another stab at a rebrand.

ConvertKit logo with the "Convert" crossed off with a red X

Email marketing platform ConverKit has purchased the domain name kit.com ahead of a rebrand to Kit.

The platform hopes to become “the operating system for the creator economy” and believes the fresh name makes more sense for the firm.

ConvertKit is taking a unique strategy to its rebranding process: rebranding in public. The firm intends to fully switch to the fresh brand in September and will let people follow along throughout the process.

Perhaps this will allow the firm to avoid some of its missteps when it tried to rebrand in 2018.

That year, ConvertKit CEO Nathan Barry came on the Reglike Podcast to explain why his firm was rebranding to Seva. It scuttled those plans shortly thereafter following learning that the word had a deep religious and spiritual meaning to some people.

This time around, the firm talked to clients ahead of acquiring the domain name. It will also go through its rebrand publicly, hoping to get feedback along the way.

Also on the wire

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