Reglikedomain industry desk

Gets a Domain Name Upgrade — Cricket Wireless

Gets a Domain Name Upgrade — Cricket Wireless

Pre-paid wireless firm gets a better domain name.

CricketWireless.comCricket Communications has a domain name problem, but it just fixed some of it.

The pre-paid wireless firm is growing quickly. But finding it on the web isn’t so simple. If you go to Cricket.com, you’ll find the recently sold domain name that pertains to the sport of cricket. (The previous owner of Cricket.com — Live Current Media — used to park it with ads for cell phones. It was the firm’s top earning parked domain name). So the firm uses the much inferior MyCricket.com domain name — something that’s very hard to guess.

But Cricket Communications just picked up CricketWireless.com, which ought to give it a boost. As stated by Compete.com, the domain name gets between 10,000-35,000 type-ins a month. You can assume all of those people are looking for the cell phone provider.

Cricket filed for arbitration with National Arbitration Forum. The owner of the domain name, Standard Bearer Enterprises, decided to hand the domain name over. Standard Bearer was involved in another high profile dispute recently, when it handed over ElizabethTaylor.com.

Here’s hoping Cricket gets on the ball and forwards its fresh domain name to MyCricket.com.

Also on the wire

Other reporting from the domain desk.

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