Name sells for $250,000 — Cumberland.com domain

Owner waited nearly two decades to cash in; buyer gets a much-needed upgrade.

Price tag image with price and "Sold!" The domain name Cumberland.com has sold for $250,000. It’s just one of a number of six-figure domain name sales DNW will be covering over the next week.

Shane Kinsch sold the domain name. As stated by Whois, technology firm Cumberland Group purchased the domain name.

Cumberland Group really needed to upgrade its domain name. Its website is CumberlandGroupIT.com. CumberlandlandGroup.com is used by an insurance firm.

There are a lot of firms that go by the name Cumberland. In fact, over the past year, Kinsch negotiated with two different firms to sell the domain. He rejected a number of offers ahead of accepting the $250,000 (net of fees) offer, which was brokered through Uniregistry.

Kinsch registered the domain name in 2000. It was a “hand registration,” although Kinsch told Reglike he created a program to register domains back then while he attended to other work.

While the buyer made a big improvement to its web presence, other firms lost out.

“Any firm negotiating for a brandable domain ought to realize that once it’s sold to another firm, it’s likely there will never ever be another opportunity again to own that valuable domain name,” stated Kinsch.

Also on the wire