Joins DomainAdvertising.com as CEO — Dan Warner

Warner joins Directi’s fresh venture.

A familiar face in the domain name world is joining Directi’s DomainAdvertising.com as CEO.

Dan Warner, previously the Chief Strategy Officer and Chief Operation Officer of Dark Blue Sea, the firm that runs Fabulous, has joined the firm and by now hit the ground running.

Warner explained how the firm plans to shake up the domain industry:

We will be doing the exact opposite of most domain firms. Significant capital, human resources and infrastructure will be used to accelerate internet advertising innovation and design. We expect that many of the other players in the industry will look like they are standing still or going backwards in comparison to our scheduled advancements.

DomainAdvertising was launched at the most recent TRAFFIC conference in Fresh York City.

Warner will lead an initial team of 30 people at DomainAdvertising.com, but will also have access to Directi’s 500 person employee base.