Reglikedomain industry desk

$1.7M domain 10 years later — DataRecovery.com, a

$1.7M domain 10 years later — DataRecovery.com, a

DataRecovery.com president Benjamin Carmitchel states his big domain purchase was worth it.

In 2008, ESS Data Recovery bought the domain name DataRecovery.com from Associated Computers, Inc. of Minnesota for $1.659 million. I recently caught up with firm president Benjamin Carmitchel to find out how the deal played out now that he has ten years of experience with the domain.

The firm formally changed its name from ESS Data Recovery to DataRecovery.com, Inc. following acquiring the domain name, making it easier for clients to remember its name.

Switching to DataRecovery.com also helped the firm win fresh business without advertising.

“Ahead of we bought the domain name we were spending a quarter of a million to half of a million a year in advertising on things like Google Adwords and print ads,” Carmitchel stated. Now the firm has eliminated almost all of its advertising since it’s so busy.

Carmitchel attributes a lot of the success to the domain name.

“It’s the domain name along with building a reputation around that,” he stated. “It helped distinguish our firm. At the time there were only four other data recovery firms in the United States. As time went on, now there’s probably thousands so it really distinguishes us.”

The seller financed the purchase of the domain name so DataRecovery.com, Inc. has been paying for it over the past ten years. The monthly payment was like an advertising cost to the firm. The domain is finally paid off and Carmitchel has a great domain name that will continue to pay dividends for years to come.

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