Demand Media Rebrands with Fresh Web Site and Logo
Content and domain name behemoth Demand Media splashes more color.
Demand Media’s business model has evolved over time, so it’s only natural that the firm is refreshing its image.
Today the firm released a fresh web site and logo. The top image in this post is the firm’s fresh logo; the bottom image is the old. The old image was much more reserved and corporate, while the fresh one is on the fringe. My first thought when I saw the fresh home page was similarity to Live Current Media’s web site.
Demand’s fresh web site features the slogan “Publishing What The World Wants to Know & Share”. The key call to action is to join the firm’s army of freelance writers, photographers, and videographers who create thousands of pieces of content every day.
My personal take is that the fresh logo is, well, interesting. There certainly won’t be room for confusion with other firms as hot pink and baby blue aren’t very common corporate colors. Choosing to go with an edgy, pink and white on black web design is also a far cry from the typical media firm. I’m curious for your thoughts.
