Reglikedomain industry desk

Renews Ad Deal With Google — Demand Media

Demand Media renews advertising deal with Google as loss widens.

Demand Media released earnings this afternoon for the second quarter.

Some of the GAAP financial highlights include:

-Revenue up 32% compared to Q2 2010

-Net loss increased to $2.4 million

-Traffic buyout costs (the amount shared with partners) decreased from $3.1 million in Q2 2010 to $2.8 million this year

But also buried in the press release is an notice that the firm renewed its advertising deal with Google for three more years. Demand Media uses Adsense to monetize many of its sites, counting eHow, but also uses Google to monetize its owned and operated domain name portfolio. It’s not clear in the press release if this deal is for both of those segments.

Also on the wire

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