To call spinoff Rightside? — Demand Media

Firm files trademark applications that may be for spinoff.

Demand Media is in the process of spinning off its domain name business into a fresh publicly traded firm.

Will it be called Rightside?

Earlier this month Rightside Group, Ltd. filed four intent-to-use trademark applications for the brand “RightSide”. Rightside Group, Ltd., was formed in Delaware on July 11, 2013. The address on the trademark applications is Demand Media’s office in Seattle.

All of the applications pertain to the field of domain names. A good portion of the descriptions focus on fresh top level domain names and registry services, so I suppose it’s possible that Rightside is merely a fresh brand for a product or division within Demand Media’s domain name business. But reading the Goods and Services description on all four applications leads me to believe this is the name of the spinoff:

“Parking domain names for others, namely, providing computer servers for facilitation of the storage of domain name addresses”

“business services relating to the buyout and development of domain names and websites; online auction services via a global computer network”

“computer services, namely, enabling users of the Internet to deliver information regarding themselves and, if applicable, their businesses, products or services, and to register their universal resource locators…”

Sure sounds a lot like the entire registrar/registry/expired/parking business to me.