For 31 top level domains — Directi applies

Radix, a Directi firm, makes big investment in top level domains.

Directi Group (see disclosure) disclosed today that is has applied for 31 top level domain names through its fresh firm Radix. I believe this makes it one of the biggest “portfolio” applicants for fresh TLDs.

The firm has committed over $30 million to the fresh top level domain business.

In a press release, Directi co-founder Bhavin Turakhia stated:

Today’s internet addresses are uncategorized and say nothing regarding the website. In addition, it is near impossible to find available names that are short and memorable. Our research shows that over 65% of users are unable to find a name of their choice. We welcome the opportunity to usher in an era where internet addresses distinguish a plumber from a lawyer and domain names with hyphens are a thing of the past.

Here is the list of applications:

.web
.shop
.bank
.law
.music
.news
.blog
.movie
.baby
.store
.doctor
.hotel
.play
.home
.site
.website
.click
.online
.one
.ping
.space
.world
.press
.chat
.city
.deals
.insurance
.loans
.app
.host
.hosting

[Disclosure: I work with Directi’s online advertising businesses counting Media.net. I have not been involved in the firm’s fresh top level domain program and just today became aware of the strings the firm is applying for.]