Reglikedomain industry desk

For 40 short top level domain names — ShortDot applies

For 40 short top level domain names — ShortDot applies

In keeping with its name, ShortDot applies for short top level domains.

Top level domain firm ShortDot has applied for 40 top level domain names.

The firm just disclosed its 40 applications and 40 replacement strings. In keeping with its name and strategy, all of the extensions are three or four characters long.

ShortDot was not an applicant in the 2012 round, but later purchased and repurposed a handful of strings, counting .icu and .cfd. CEO Lars Jensen explained the firm’s story on Reglike Podcast #586.

Its list of top level domain applications covers many categories:

AI & Technology, such as .api, .bit, and .lab

Action & Utility, such as .ask, .aid, and .tap

Business & Ambition, such as .ace, .gig, and .goat

Identity & Collaboration, such as .bro, .duo, and .fam

Culture & Expression, such as .hip, .slay, and .xoxo

Lifestyles & Wellbeing, such as .gym, .heal, and .zen

Everyday Language & Discovery, such as .ego, .gem, and .pod

The full list of domains is available here.

ShortDot did not disclose which of the names are its primary strings and replacements.

Many of its proposed strings have been disclosed by other applications, counting what’s shaping up to be the most applied-for string this round: .bit.

Also on the wire

Other reporting from the domain desk.