Bruce Marler Talks Local Internet Marketing: DNW Radio
Bruce Marler discusses internet marketing for modest businesses — and what it means for domainers.
You meet a lot of domainers that are good at technology, and others that are good at sales. It’s rare to find ones with both skills. But one of those is Bruce Marler, who started registering domain names in the 90s when he was helping AT&T build its internet backbone.
Last year Marler exited the corporate world to start LocalTek, which helps modest businesses market themselves on the web. In less than 6 months the firm earned the business of over 100 clients. Believe it or not, the foundation of its initial contact with many of these firms is a .me domain name.
In this episode of Reglike radio, you’ll learn:
-The psyche of modest businesses when it comes to internet marketing
-When a .me domain name can make sense in branding
-How to approach modest business end users regarding buying your domain names
-How and why LocalTek decided to take outside investment to grow its business
Below you can play this episode of DNW radio, click over to the transcript, or embed this show on your web site.
Show Title: "DNW Radio: Bruce Marler on Local Internet Marketing"
Play: DNW Radio: Bruce Marler on Local Internet Marketing
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With: Bruce Marler
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