DealsPl.us Loses Case for DealsPlus.com — Domain Hack

Firm tries to get “proper” version of its domain through UDRP but fails.

I’ve argued many, many times that you shouldn’t create a web site at a “domain hack”, where the top level domain name is part of the keywords. Here’s just another example, courtesy of a decision at World Intellectual Property Organization.

Sazze, Inc, which operates DealsPl.us, has lost a case brought against the owner of DealsPlus.com.

DealsPl.us is a big web site, getting well over a million unique visits per month as stated by Compete. But imagine trying to tell someone to go to the actual web site:

“It’s DealsPlus. That’s deals-p-l-dot-u-s.”

That doesn’t work well.

So DealsPl.us filed a UDRP to get the better domain name DealsPlus.com. A three person panel found that the domain name wasn’t registered and used in bad faith.

Like just regarding every site on a domain hack that has become popular, I bet Sazze wishes it would have done things right from the beginning.