Reglikedomain industry desk

Picks Up e.co Domain Name for $81,000 — Domain Investor

e.co auction a big success.

I just finished watching a live simulcast party at TRAFFIC Vancouver of the e.co domain name auction. It ended at $81,000, and from the video it appears that the winning bidder was domain name investor Lonnie Borck.

Bidding had by now reached around $39,000 by the time the simulcast started, and quickly took from from there. My initial prediction of the final auction price was $50,000, but that was ahead of a couple things occurred:

1. .Co Internet marketed the heck out of the auction.

2. I heard that 70-100 people had registered to bid. Each person had to fill out an application and make a $1,000 deposit.

I then cheated and thought the domain might hit six figures.

I suspect that a lot of bidders were priced out of the auction quickly. The auction was extended by ten minutes from the end of each bid, which made for somewhat of an anti-climatic finish, but it was still exciting.

I have video of the simulcast event in Vancouver that I’m right now uploading. Check back to this post to see it later.

Also on the wire

Other reporting from the domain desk.

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