Reglikedomain industry desk

Domain Name Parking Firms Announce Fresh Features

The future of domain name parking was on display this evening at Domain Roundtable in Seattle.

Domain name parking firms continue to innovate. Representatives of major domain name parking programs provided updates on their services and fresh features this evening in Seattle.

Ron Sheridan of DomainSponsor disclosed that the firm will roll out a one-click lander by the end of the year. DomainSponsor is also active with domain portfolio leasing, in which it prepays for six to twelve months of traffic. DomainSponsor has moved into direct ad sales through its revenue.net platform. By adding direct advertiser relationships, DomainSponsor feels it can boost RPMs.

Donny Simonton of Parked made a number of announcements regarding its program. Just today, the firm launched the ability to upload your own images, change your fonts, and change colors. In the next two weeks users will be able to add text, video, news feeds, etc. to their pages. Soon you’ll also be able to access heat maps to see where people are clicking on your landing page. Parked now has 7500 templates and supports 30 different languages.

This stretch is NameDrive’s North American launch. (It has serviced U.S. clients since its initial launch, but just now opened a presence in the U.S.) Jakob Knightly of NameDrive discussed a few of the firm’s newer features, counting Park&Sell and Spotlight Domains.

In the near future, RevenueDirect plans to share all log data with clients to help them understand where their traffic is originating. In the coming weeks, RevenueDirect will allow clients to upload their own images.

Fabulous launched “Fabulous.com +” (pronounced “Fabulous Plus”). This is an updated version of its parking program. It includes a landing page editor that allows clients to change page structure, colors, and images. Fabulous gave a live demo of the editing program, and it appears easy to use.

Also on the wire

Other reporting from the domain desk.