Reglikedomain industry desk

First Salvo in UAW vs. Toyota Fight — Domain Names

Toyota domains registered — a defensive move?

The domain names EmployeesAgainstToyota.com and ToyotaTracker.com have been registered as the United Autoworkers Union prepares to do battle with Toyota.

The domain names were registered on January 17 by DNStination, Inc., an affiliate of brand protection firm Mark Monitor. DNStination was the same firm that purchased FB.com on behalf of Facebook and recently registered disparaging domain names on behalf of Bank of America.

So did Toyota or the UAW ask Mark Monitor to register the domains? My bet is on Toyota. It would surprise me if a brand protection firm would register domains that included a trademark on behalf of a different client (the union).

Although the union can certainly dream up many other slogans for domain names to use in its fight, I suspect these two terms are commonly used when taking on big businesses.

Also on the wire

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