.Ninjas win Wednesday’s battle of the fresh TLDs

Ninjas attack cruiselines and vacationers. Ninjas win.

Seven fresh top level domain names hit the market yesterday, and the .Ninjas sliced their way to the most fresh registrations of any of them.

.Ninja recorded 4,535 fresh registrations in the zone file, which is a pretty good measure of how many domains were registered.

(Note: today I’m using data collated by Namestat.org. Some of my zone file access has expired. I, like many others, don’t know why they have to expire every 90 days.)

I was expecting between 3,000 and 7,500 .ninja registrations, so this is a fairly good performance. .Ninja was released by Rightside. Rightside’s own registries eNom and Name.com combined to sell the most .Ninja domains.

.Ninja is one of those domains that ought to grow nicely with usage and chatter on tech sites. In other words, it has good potential to go viral.

.Ninja did not, still, land at #1 in total registrations of the seven fresh domains. Donuts’ .rentals started the day with more registrations from sunrise/early access and concluded with 5,021 domains in the zone file. Still, it had the advantage of going through the seven day “Early Access Phase”.

Rightside’s .immobilien (German for “real estate”) domain did quite well, picking up 4,535 fresh domains to end the day at 4,705. Rightside must be happy with yesterday’s results; its first two domains had a slow start (.democrat has yet to eclipse 1,000 registrations in the zone file).

From Donuts’ perspective, .rentals was the big winner for the day. .Villas, .Flights and .Cruises all ended with fewer than 1,000 registrations. .Vacations ended the day with 1,568.