Neustar launches fresh .US branding campaign “Kickstart America”

Firm pitches .US domains to modest businesses.

Neustar, the registry for the .us country code domain name, has launched a fresh marketing strategy today aimed at modest businesses.

As part of the fresh branding the firm has relaunched Regarding.us and created a fresh URL at KickstartAmerica.us (which just forwards to a campaign page on Regarding.us). The campaign page explains how modest businesses can “Get online easier” with the .US Modest Business Toolkit, which is really just a quick overview regarding getting a domain, building a web site, and promoting the web site.

Neustar states it undertook an extensive research study to understand the target market for the .us domain. Here’s how it describes the “.US target market”

They are the people you interact with every day. At least, we hope you do. They are the modest businesses who are the backbone of America. They are the second generation hardware store in Memphis, the florist shop in St. Louis, the cupcake shop in Austin, the accountant in Topeka. We talked to them.