This license plate email reminds me of fresh domain names

Reserved plates being released, just like reserved domains…

I received an email a few days ago from MyPlates, the firm that administers the personalized (vanity) license plate program for Texas. Notice a similarity to what a lot of fresh top level domain name firms are doing?

Here’s what the email stated:

Reserved Texas license plate messages up for grabs!

Today we are releasing a number of previously reserved license plate messages for immediate sale!

Some of these messages have previously been offered for sale by auction, some were reserved for marketing purposes and many of the 7-letter messages have never appeared on a Texas license plate ahead of.

There are over 80 license plate messages that have been released in this first batch under the theme of GR8 PL8S FOR SALE!

Notable messages now available for purchase are TEXAS-15, AGGIES-15, BENGALS, THUNDER and WRX.

My Plates plans to add to the GR8 PL8S collection periodically with more reserve plates to offer Texans great plate messages that are ready to buy now!

(Under Texas law, you can’t post photos of license plates without the plate owner’s permission. Although these aren’t issued plates yet, they might be someday. So I’m not showing a picture of the plates here, but you can view them on this site.)