Reglikedomain industry desk

LiYou.com for $22k, Drastic.com for $12k and more: Expired domains

Would a radio program devoted to “Ethiopian entertainment, sports, and news” and broadcasting out of Washington D.C. pay $22,323 to drop the word “radio” from its domain name? No. But China may have enough individuals named Li You for one of them to be NameJet’s $22.3k high bidder for LiYou.com. To me that price seems inordinately high for a personal name, but there may be some meaning I’m unaware of. Chinese is Greek to me.

TalkingBooks.com ($10.4k) could be a clever workaround for the phrase “audio books”; or it may turn out to be a forum, review site, or well funded publisher’s blog. For coupons or comparison shopping, SmartShopper.com ($7.2k) is a smart name. Few audiences are as focused or committed as sports fans; so there plenty of ways to monetize and gain followers for GameFan.com ($9.1k).

I never would have guessed that Leonardo Da Vinci’s full name would be worth $4.3k to brand any project, but at least 2 bidders disagreed with me. DirectMarket.com ($3.8k) can either be read as a market (noun) or an imperative (verb). Clearly it’s a nod to direct marketing (gerund). For branding a direct marketing site, personally I much prefer the overlapping meanings of BeDirect.com ($3.6k). Same keyword. Same price. Just better.

The Food-loving French may be pleased to see Gastronomique.com ($1.9k) outsell its English rival, Gastronomic.com ($1.8k). Sometimes second-best, .NET performed respectably with USAJobs.net ($2.5k) and Salary.net ($2.3k).  With IceBids.com ($1.1k), you’ll have to flip a coin to pick a winner. It’s a choice between 2 PDFs: either the Intercontinental Exchange (ICE) with reference to “futures and options on interest rates, commodities, indexes and FX ” or the Snow and Ice Management Association (SIMA) regarding “seasonal bidding, per push, per inch, or even per hour”. Certain industries buy domains more readily than others; so I’m guessing we’re not watching Mr. Plow.

Months ago, I remember colleagues praising “Willow Glass” as a brand name for the not-so-elegant product description of a “thin, flexible display substrate”. You’ve probably got this material in your cell phone. So it was an odd feeling seeing that name sell for $111 on the drop.

DCHome.com ($495) was a genuine bargain, considering the high cost of real estate in and around the U.S. capital. What do you guys think of the price gap between TalkingBooks.com ($10.4k) and BookTraders.com ($232)? I’d call it luck of the draw.

Domain Name End $ Domain Name End $
LiYou.com 22323 TalkingBooks.com 10401
GameFan.com 9099 SmartShopper.com 7200
DHCC.com 5001 LeonardoDaVinci.com 4331
DirectMarket.com 3769 BeDirect.com 3600
Untouched.com 3600 USAJobs.net 2500
Canaco.com 2302 Salary.net 2300
Gastronomique.com 1900 Gastronomic.com 1812
LawMedia.com 1700 Macas.com 1452
Arber.com 1420 eWash.com 1400
IceBids.com 1100 Excal.com 1035
BikePlan.com 1010 LawyerReferral.com 1009
PaloWireless.com 890 UniversalLighting.com 793
CodeSolutions.com 750 BackBreaker.com 510
HighImpact
Universities.com
509 DCHome.com 495
MountHolly.info 493 ObjectFX.com 415
NVRM.org 371 31608.com 363
OnlineResults.com 360 93892.com 353
76819.com 353 PSLM.com 340
SocialTechnologies.com 310 Teleco.org 272
StyleStation.com 271 BookTraders.com 232
RDOH.com 150 StinaLindenblatt.com 143
ChildTop.com 132 Brothel.net 129
WisconsinHealth.org 125 BabyPaintings.com 119
WillowGlass.com 111 DigBusiness.com 97
NewAutoInsurance
Quotes.com
69 RoyalBlackjack.com 69

GoDaddy expired auctions the prior week charted a strong dictionary-word domain with Drastic.com reaching $11.8k. If I were the $10k buyer of Ganna.com, I would be concerned seeing Google autocorrect for “Gaana”, directing searchers instead to an Indian music website. Then there’s the African nation, Ghana, further confounding the issue. $10k is a lot to pay merely to be misunderstood or lost.

BootStrapThemes.com ($5.2k) clearly applies to the popular web development framework, Bootstrap. GlassWear.com ($2k) may be capitalizing on Google Glass technology or else apply to ordinary eyeglasses. MrUnal.com ($3k) undoubtedly aims at an Indian website by now built on the .ORG. As for the buyer of ArizonaRealtor.com ($1.5k), that person probably doesn’t realize there is a trademark on “realtor”. Oops!

I’m surprised to see so much paid for WeddingLighting.com ($1.8k), since staged lighting isn’t normally the priority for marriage ceremonies. A couple of similar Portuguese domains fetched high prices: Safadinhoz.com ($2.6k) apparently means “lewd”, “lustful”, or “to get fresh”; and Gatinhoz.com ($1k) looks like “kittens”. Both of them seem to substitute a “z” for an “s”, which ought to reduce value (or so one would think).

Domain Name End $ Domain Name End $
Drastic.com 11761 Ganna.com 10000
BootStrapThemes.com 5200 PuppyDog.com 4050
Nails.org 3059 MrUnal.com 3056
MySounds.com 3010 ModelToys.com 2855
AutoPartsInternational.com 2551 Safadinhoz.com 2550
AbriOnline.org 2050 GlassWear.com 2025
WaterCooperation
2013.org
1825 WeddingLighting.com 1767
AlpineDental.com 1550 NCACS.org 1528
ArizonaRealtor.com 1450 SaintsMedicalCenter.com 1427
VACollegeQuest.org 1324 NewspaperCat.org 1225
PaulinesBreakfast.com 1150 Parksley.com 1136
PolkSBDC.org 1125 Ticko.com 1050
P3GConsortium.org 1025 ArtPainting.com 1022
Tango-Project.org 1000 NutrirDiet.com 998
Gatinhoz.com 961 Intris.com 960
ParkingNYC.com 922 ProBooks.com 898
GAFutureNow.org 860 ERLogix.com 823
46688.com 802 OnlineInsurances.com 787
SunnComm.com 761 HaveYouSeenHim.com 756
VFWonTheHill.org 710 Does.org 710
Timeshare.info 685 NegroFontanarRosa.com 684
Strada32.com 669 Saivus.org 660
PAEHealthColLab.com 660 HospitalShip
Britannic.com
660
DesignsReview.com 645 NRGBalance.org 635
TheHomeKnowItAll.com 610 TheWorldNeeds
More.org
610
AladdinsOnline.com 590 SmashingShare.com 580
BoneramaMusic.com 571 FishExpert.com 565
SpectrumThunder
Bolt.com
550 SportsBalls.com 547
TBCN.com 545 LibSecondLife.org 540
CannabisNames.com 530 GodOnNYBrook.com 520
LloydMedia.com 514 GoodPoliticsRadio.com 511
HouseInBali.org 510 PomPuzzle.com 510
CruzeiroHomo.com 510 SonicSwap.com 510
MyContractPhones.com 496 GayKenya.com 495
Mode-d-Emploi.com 482 WareStreetInn.com 474
AZMineCraft.com 472 LiaoJing.com 444
5E9.com 425 WebSuccessGroup.com 422
OneColor.com 421 XIIR.com 415
MasonMurer.info 407 ViableTechnologies.com 406
GALX.com 405 ForeclosureResponse.org 405
HandToolsMakers.com 405 BrowserSeal.com 405
ExploreMNSateParks.com 405 FiveSpot-ATL.com 405
FreeCDLSchool.com 400 Dilithium.com 398
EcoliHub.org 397 AnzacDay.biz 395
SweetTaterBlog.com 390 Slovakia-Online.com 389
FoxiMinki.com 365 LobotGallery.com 356
AwakeningsHealth.org 355 EutawChamber.com 355
UsedTreadmills.biz 345 SceneUnseen
Podcast.com
340
CTMotorcycles.com 331 Asayan.com 330
173075.com 324 Rubi.net 320
ChinaShoesExpo.com 316 1stBarcelonaHotels.com 315
IndiePublic.com 308 Tomitzel.com 305
SulamCenter.org 305 Zanbu.com 304
DirectorsWorld.com 300 ExerciseHealth.com 295
FreeMonee.com 285 SpellMount.com 285
53850.com 285 VisionDecor.com 285
BookEndBabes.com 285 Interllectual.com 277
Creative-Pakistan.com 266 CampaignForHealthy
Kids.org
265
ISHR-Web.com 260 ChristmasFilms.com 260
MiHomeEnergy.org 256 RobertKBrown.com 256
59700.com 256 HighWireGallery.com 256
ShowGo.tv 255 CedarPlanks.com 255
AndyPottstri.com 255 AlMannarah.com 254
iDoBall.com 250 89903.com 250
SnowCove.com 250 FurnitureRental
Singapore.com
249
FabulousDesign.net 247 JPGJK.com 236
TossNoMas.com 230 TriadTrucks.com 230
Internex.net 227 DannyZGames.com 226
LittleBirdGallery.com 225 JewishComedy.com 225
AffordableMoving
Firm.com
225 AmericanHorse
Network.com
215
CollegeTaxSchool.com 214 RobertisBothered.com 210
Gangkar.org 208 EcoTakeBack.com 206
FMBB2014.com 205 OXCA.com 205
40Gigs.com 205 SPOCP.org 203
GoldCrazy.com 202 MyMiddle-Earth.net 201
QuailRidgeGolf
CountryClub.com
200 LotteryGold.com 200
93156.com 200 KitchenDesign
Images.com
197
CampFireMedia.com 196 RedPoint
WebDesign.com
195
SuperStar.info 193 CableFed.com 192
HylasPublishing.com 190 NoCreditAutoLoans.us 190
FanwallPapers.com 188 LifeMagick.net 185
InciseKS.com 181 WGAD.com 180
LeClub-FCC.org 175 CCZM.com 175
JLCZ.com 171 DailyShizzle.com 171
AnanasSpa.com 171 UtwitBook.com 168
81915.com 166 Y3U.com 165
FreeLandProject.com 165 CodeBenders.com 165
AmericaRealEstate
Finders.com
164 04678.com 163
GreatInvestment
Property.com
161 WesternWomenHockey
League.com
160
SunMountainFiddler.com 160 Duxet.com 157
LineDancerInc.com 155 StateBudgetWatch.org 155
Pombai.com 155 CloseBargains.com 155
JSUR.org 155 WasteAwareness.org 155
TheNOAAM.org 155 DirectoryComet.com 152
RCZK.com 150 RealEstateTraining
News.com
146
PrepareForBootCamp.com 142 T0B.com 140
FF-Fan.com 140 06003.com 139
BootlegTunzWorld.org 132 P2PI.com 130
OrangeCountyCalifornia
RealEstate.com
127 AlianzaRegional.com 126
AroundTheOval.com 125 SeattleOil.com 125
The-Backup.com 125 ThrowBackLand.com 125
AllMarbleRestoration.com 123 LuckPearl.com 121
JailBreakiPhone5
Details.com
116 SEOZar.com [sic] 115
PulpLit.com 115 SanitariumGames.com 114
BelieveAllThings.com 111 11-11-11TheMovie.com 106
Obidos.tv 105 Talentos.net 105
EquineSource.com 104 GameValues.com 104
MontessoriCountry.com 101 YoMammasHome.com 95
UtahAngels.com 92 82957.com 85
ShopDazzle.com 82 SEOFastResults.com 79
PhoneFling.com 78 60972.com 76
60971.com 76 TribalCollectors.com 52
91455.com 46 94218.com 41
63314.com 40 76411.com 37
13243.com 35 42197.com 35
90489.com 32 27994.com 31

Obviously there are too many domains in the GoDaddy expired domains chart for me to comment on all of them. We have ugly domains that refuse to die: BootlegTunzWorld.org ($132), 11-11-11TheMovie.com ($106), a misspelt Saivus.org, and MyMiddle-Earth.net ($201). Why The-Backup.com ($125) but not TheBack-up.com? Then there are oddities like DailyShizzle.com ($171), Dilithium.com ($398), and the overlong OrangeCountyCaliforniaRealEstate.com ($127). Nails.org ($3k) puts me in mind of these folks. But perhaps it’s construction-related.

Buried in the chart are a few interesting buys. Talentos.net ($105) isn’t just Portuguese for “talents”. A caça-talentos is a talent scout, head hunter, recruiter. That fact could make this domain quite valuable. Mode-d-emploi ($482) is really “mode d’empli”, a French user’s manual. Timeshare.info ($685) encapsulates a big industry. Meanwhile, JewishComedy.com ($225) is so big a part of American comedy that it’s actually a bit odd to put Woody Allen or Jerry Seinfeld in a subcategory.

Pacific Northwest hipsters will be dismayed as oil derricks displace coffee shops around the Puget Sound, thanks to SeattleOil.com ($125). As for the American South, I don’t know how to sustain a blog with only sweet potatoes, but I’m eager to see SweetTaterBlog.com ($390) give it a go!

Also on the wire

Other reporting from the domain desk.