Reglikedomain industry desk

Domain Uovo.com saved in UDRP — Four letter

Art storage and transportation firm gets egg on its face.

The owner of Uovo.com, who picked it up when it expired in 2015, has successfully defended the domain name in a UDRP.

The case was brought by Uovo Art LLC, a Fresh York City art storage and moving firm that uses the domain name Uovo.org.

As I read the decision, it came across as particularly well defended. I guess it shouldn’t have come as a surprise when I noticed that John Berryhill represented the respondent.

Uovo means “egg” in Italian. It’s a generic, four-letter domain name.

Berryhill pointed out that, when Uovo was formed just a couple years ago, it bought the domain name Uovo.org from BuyDomains. This shows that that firm recognized the commercial value of the term “uovo” when it started its business.

The complainant failed to prove bad faith registration and that the owner lacked legitimate rights or interests in the domain name.

Also on the wire

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