Reglikedomain industry desk

To launch upgraded domain sales platform next month — Frank Schilling

Schilling states it “exceeds the best sales platforms available”.

Frank Schilling has by now rocked the domain parking industry with his Internet Traffic service. Now he hopes to shake up how you sell your domain names.

In a blog post titled “Lobster“, Schilling explains the current state of domain name investing business as he sees it. Shilling views domain sales as a key part of a balanced approach to making money in the domain name business.

Although he doesn’t give away many details regarding the fresh Domain Name Sales platform, here’s how he describes it:

So what if I told you that your friends at InternetTraffic.com have been building a system over the past 9 months that doesn’t just rival, but exceeds the best sales platforms available to sell on the secondary market today. What if that platform completely decentralized the industry and allowed anyone to act as a broker and sell anyone else’s names. You could use all the same individuals and firms you’re using now, and they could continue to be paid for their deals just as they are now, but they would do that on a better platform which provides the name owner more transparency and control. What if that platform increased the volume of sincere inquiries and sales, without making it feel like hard work?

I imagine a world like iTunes, where any individual or organization can join and profit. A Universe where the walled gardens of existing marketplaces are distilled down to just domain names and the people in this industry who make things happen. I imagine a World where you control the leads, get market information on the buyer (live), select brokers, control the transaction and have discretion surrounding which escrow you will use to handle the money. I imagine a world where you can empower multiple brokers from different domain sales platforms to work for you – and all the better if that service is free.

Schilling gives away a few more clues in the comments to his post.

I’d also pay attention to a couple more observations Schilling talks regarding from experience:

1. The buyer talking to you regarding a domain name right now might be the best prospective buyer you’ll ever have.

2. Adding a “for sale” banner to your domains doesn’t really affect the CTR on your pay-per-click links.

It will be exciting to see what he unveils next month.

Also on the wire

Other reporting from the domain desk.